Business Coaching for Owner-Operators Who Want Clarity, Control, and Growth
I help service-based owners fix bottlenecks, strengthen leadership, and grow their businesses—without the overwhelm.
Rooted in real-life entrepreneurship, MBA strategy, and doctoral research.
LET’S WORK TOGETHER:
Worked with: Restaurants • Security Firms • Salon Suites • Childcare Centers • Local Service Businesses
If you’re like most owner-operators, you’re…
- Growing, but still feel like you’re guessing
- Putting out fires instead of planning your next move
- Making money, but not seeing it the way you should
- Tired of being the only strategic thinker in your business
- Wanting clearer decisions, stronger systems, and real accountability
If that sounds familiar:
WHAT I DO

I coach owner-operators through focused, strategic growth.
This is not therapy. It’s not hype coaching.
It’s not spreadsheets or theory.
It’s real-world strategy, leadership support, and structured growth guidance.
Built specifically for:
- Restaurant owners
- Security firms
- Salon/Spa and suite operators
- Medical practices (chiro, PT, etc.)
- Skill-based businesses
- High-accountability, service-driven entrepreneurs
My coaching gives you:
Clarity around your priorities
- A strategic plan that’s doable
- Weekly accountability
- A partner in decision-making
- A system for long-term growth
THE CATALYST WHEEL SYSTEM™
Growth isn’t magic. It’s a system.
My Catalyst Wheel System™ is a structured, research-backed way to evaluate and grow any owner-led business.
It focuses on two things:
- Your Business Infrastructure
Operations, team, pricing, processes, margins, leadership - Your Customer Growth Engine
Attraction, experience, retention, repeat purchase, referrals
Three stages of our work:
1. SCAN
We diagnose your entire business using the Catalyst Wheel™ and score every area.
2. DECIDE
We identify the 2–3 highest-impact moves you should focus on over the next 90 days.
3. ACTIVATE
We work together weekly to implement, measure, and maintain momentum.
COACHING OFFERS
90-Day Business Coaching Program (Flagship)
Weekly 60–90 minute sessions designed to help you grow smarter, stop the overwhelm, and build clarity and confidence.
You get:
- Your Catalyst Wheel™ Score
- A 90-Day Strategic Growth Plan
- Weekly coaching + accountability
- Leadership, decision-making, and operations guidance
- Monthly progress scorecard
Strategic Intensive (One-Time Session)
A 2–3 hour deep dive for owners who need clarity fast.
You’ll walk away with:
- Your Catalyst Wheel™ Assessment
- Top 1–3 growth opportunities
- A clear next-step action plan
Monthly Coaching Retainer
For owners who want long-term strategic partnership.
No operations. No bookkeeping.
Pure business coaching, leadership development, and decision support.
CLIENT WINS / SOCIAL PROOF
Real Owners. Real Impact.
Restaurant Owner (Cleveland)
Went from daily overwhelm to a clear 90-day plan, cleaner operations, and expansion readiness.
Security Company Owner
Improved leadership, pricing clarity, and added new revenue streams.
Salon Suite Operator
Refined offer structure, simplified operations, and increased profitability.
ABOUT STEPHEN

I’m Stephen Lott, MBA
Business professor, entrepreneur, and growth coach.
For 17 years, I’ve started, grown, and coached service businesses.
Along the way, I earned my MBA, became a business professor, and now conduct doctoral research on how small businesses scale.
I bring a mix of:
- Real-world entrepreneurship
- Strategic thinking
- Academic rigor
- Leadership coaching
- Pattern recognition
- Practical decision-making
My mission?
To help owner-operators grow with clarity, confidence, and control.
When your business grows, you should grow with it — not drown in it.
If you’re ready to operate with more clarity, better leadership, and a stronger strategy…
Let’s talk through where you are, what’s blocking you, and how I can help.